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Why Choose to live life awake

Jun 212011
 

If we are to follow our hearts and be true to ourselves, we must
fi rst make the choice to live our lives awake. But what does it
mean to live life awake? Socrates said that the unexamined life is
not worth living. There is another way to phrase that: Unless you
are continually examining your life to make sure it is on target,
there is a very good chance that you will wind up living someone
elses life, which means coming to the end of your life and realizing
that you had followed a path that was not your own.

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The value of talking to older people

Jun 212011
 

Talking to older people to fi nd out how to live is not very common
in our society. We live in a youth-oriented culture, one that
assumes that what is new and current is of most value (whether
a laptop, a car, or a person). So why is listening to the voice of
elders so valuable? If we are young or middle-aged, why seek
older people to discover the secrets? Why did we not talk to
people of many different ages who seem to be happy?
There is a Romanian saying: The house that does not
have an old person in it must buy one. There is a reason why
human cultures, for thousands of years before our time, revered
the old. A lifespan of 75, give or take 20, is not much time to
learn wisdom through experience (the bitter route Confucius
wrote about).

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The two things we want most

Jun 212011
 

It seems to me that there are two things we want most as human
beings. Freud theorized that the primary human drives were
to seek pleasure and to avoid pain. As the result of spending
my lifetime not with psychiatric patients but meeting thousands
of people across many continents and listening to their stories
(fi rst as a minister and later leading personal-growth sessions),
I believe Freud was wrong, very wrong.

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Early evidence that advertising influences childrens consumer knowledge and choices

Jun 202011
 

One criteria that many researchers believe strengthens a body of evidence
is what is often referred to as triangulation. When similar relationships are
found across studies with different methodologies and in various populations,
the confidence in generalizing about them is greater. One strength,
then, in the assessment of the contribution of marketing to childrens
weight status is that it includes three different methodologies: experiments,
surveys and longitudinal studies. Experimental research has often demonstrated
the strongest persuasion effects because the independent variable is

Continue reading “Early evidence that advertising influences childrens consumer knowledge and choices” »

Early evidence that advertising influences childrens consumer knowledge and choices

Jun 202011
 

One criteria that many researchers believe strengthens a body of evidence
is what is often referred to as triangulation. When similar relationships are
found across studies with different methodologies and in various populations,
the confidence in generalizing about them is greater. One strength,
then, in the assessment of the contribution of marketing to childrens
weight status is that it includes three different methodologies: experiments,
surveys and longitudinal studies. Experimental research has often demonstrated
the strongest persuasion effects because the independent variable is
exposure. One classical study was undertaken at a summer camp by Gorn
and Goldberg (1982) who set out to isolate the impact of TV ads for a range
of snack foods by embedding specific ads within a viewing context. For

Continue reading “Early evidence that advertising influences childrens consumer knowledge and choices” »

Early evidence that advertising influences childrens consumer knowledge and choices

Jun 202011
 

Early evidence that advertising influences childrens consumer knowledge and choices

One criteria that many researchers believe strengthens a body of evidence
is what is often referred to as triangulation. When similar relationships are
found across studies with different methodologies and in various populations,
the confidence in generalizing about them is greater. One strength,
then, in the assessment of the contribution of marketing to childrens
weight status is that it includes three different methodologies: experiments,
surveys and longitudinal studies. Experimental research has often demonstrated
the strongest persuasion effects because the independent variable is

Continue reading “Early evidence that advertising influences childrens consumer knowledge and choices” »

Early evidence that advertising influences childrens consumer knowledge and choices

Jun 202011
 

Early evidence that advertising influences childrens consumer knowledge and choices

One criteria that many researchers believe strengthens a body of evidence
is what is often referred to as triangulation. When similar relationships are
found across studies with different methodologies and in various populations,
the confidence in generalizing about them is greater. One strength,
then, in the assessment of the contribution of marketing to childrens
weight status is that it includes three different methodologies: experiments,
surveys and longitudinal studies. Experimental research has often demonstrated
the strongest persuasion effects because the independent variable is

Continue reading “Early evidence that advertising influences childrens consumer knowledge and choices” »

UK and North American food cultures compared

Jun 202011
 

UK and North American food cultures compared

Although the health critics have focused on nutrition and health, eating
is not just fuelling the body but is also a pleasurable consumption activity
set in the social practices of friendship, family and peers. Critics have long
noted that childrens food is often associated with fun and play, as part

of the appeal and targeting. With fun food in mind, the content analysis
also compared the broader ideas and values associated with food and its
consumption in North America (NA) and Britain (UK). It has been noted
that in the UK, children are much more likely to watch prime time as well
as childrens time television. Moreover, a portion of their viewing of child

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Assessing Childrens Vulnerability to the TV Diet

Jun 202011
 

Epidemiology had revealed that obesity was a health risk, and TV viewing a
risk factor associated with both childrens sedentary lifestyles and fast food
diets. Interpreting the research into obesogenic lifestyles through the fast
food frame, journalists in both America and Britain demanded to know
how to stop the trend towards overweight children. Health advocates brandishing
scientific studies of media exposure risks commandeered the news
in an attempt to shift public policy priorities in both countries. Galvanized
by anxieties about childrens choices, the debates about their obesogenic
lifestyles became politically charged. On one side stood the health advocates
demanding a ban on ads targeting vulnerable children and on the
other stood the food marketers arguing that parents should do a better job.
Caught between the health lobby and the big food corporations, legislators
faced a Solomonesque problem: were corporations, schools or parents to
blame for childrens increasingly unhealthy diet and sedentary lifestyles?
The discursive politics of globesity, I believe, helped to crystallize the

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case study of the globesity pandemic

Jun 202011
 

Towards a case study of the globesity pandemic
In June 1997, the World Health Organization (WHO) began a health promotion
initiative somewhat out of keeping with its usual reports on global
malnutrition, violence and viral epidemics. A press conference launched a
report titled Preventing and Managing the Global Epidemic that reviewed prevalence,
consequences and public health policies related to what WHO defined
as one of the most easily prevented afflictions in the modern world. Citing
mounting evidence that over 50 per cent of adults in the US and Britain
were overweight, WHO set out to focus world attention on this emerging
health crisis which presaged rising incidence of cardiovascular disease (CVD)
and diabetes 2 among the overweight populations of the developing, as well
as affluent, world. Like most other scientific shots across the bow of public
opinion, the report received little attention from the press otherwise preoccupied
with Monica Lewinski and the death of Lady Di.

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